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Search Engine Optimization (SEO)
Search engine optimisation (SEO) is the process of preparing a website for the search engines so that it attracts visitors by securing top rankings for the most relevant search terms and phrases.
Many people new to search engines are under the impression that once they submit their website to a list of search engines, they will automatically achieve high search engine rankings. In reality, achieving high rankings in the major search engines goes far beyond submitting a website and waiting.
Getting listed at the top of search engines such as Google, and staying there for keywords most relevant to your business will often require a professional search engine optimisation strategy tailored specially for your website.
Search engine optimisation can be deployed on the vast majority of websites and is an extremely powerful advertising solution for any business with an online presence.
[-Benefits Of SEO-]
Over 90% of people using the internet use search engines and directories to find what they are looking for online!
Websites that appear on the first couple of pages of search engine results attract a much larger number of visitors and buyers!
Search engine optimisation is different to the PPC (pay per click) model eg. google adwords - as you are not charged a fee for every click to your website. This makes search engine optimisation far more cost effective in the long term.
Search engine optimisation is the only website marketing solution which provides continual growth in website visitors without the need for proportional increases in budget.
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